Nordic Insights

Together, we cater to institutional investors in the Nordics defined as;

Public Pension Funds
Private and Corporate Pension Funds
Life and Non-Life Insurers
Banks
Wealth Managers
Family Offices
Foundations and Endowments

We also have a substantial readership in the whole sale/distribution market reaching fund selection teams in most major Nordic distribution and unit-linked platforms.

Together with us, you reach a Pan-Nordic audience. Our readership roughly represents the true distribution of Nordic asset owners per country although with a tilt toward Sweden, Denmark and Finland.

In aggregate, you reach over XXX Nordic institutions with more than EUR XX billion in assets under management.

Many of these asset owners fall into more than one category as most larger institutions in the region offer several types of services and manage a wide range of portfolios for different types of clients.

For these purposes we have divided the numbers to fairly represent the different type of investors they represent i.e institutional and wholesale/distribution.

We define decision makers as anyone in an organisation with some form of responsibility for externally managed portfolios.

Apart from the obvious roles of the Fund/Manager selection teams, this also includes C-level executives such as CIOs, Strategists and Heads of Asset Allocation as well as Portfolio Managers who manage both internally as well as externally managed portfolios.

We also include ESG teams within the organisations as these have an increasing importance in setting policy for investment practices and selection criteria.

Some key figures for distribution

The NordicInvestor monthly brief is a direct channel to the top decision makers in the Nordic investment community.

Every month we commission top class writers and industry insiders to examine the pressing issues of the day and take the pulse of the Nordic investment community.

The brief is comprised of selected articles touching on a broad range of areas;

• – Asset allocation
  – Equity Strategies
  – Fixed Income and Credit Strategies
• – Private Assets
  – Liquid Alternatives and Hedge Funds
  – Real Assets
  – ETFs and indicies
  – ESG

Some topics deserve to be dealt with in more depth. This could be because they are “hot”, trending and in high demand or overlooked by the market. This is where our Special Reports fit in.

Through our special reports we take a holistic approach and investigate a distinct topic from various angles and viewpoints. The extensive content allows to span the entire range from drawing the big picture of the subject, point out specifics and also look into some niches within the niche. The reports are a balanced mix of our own editorial research, opinion pieces, interviews with Nordic allocators and also allows to bring views and voices of leading fund managers in their own words.

Through a new publishing format we collect around 10 articles in a very accessible and easy to digest format that also encourages wide circulation.

The reports are published and distributed to our entire distribution list as stand alone reports and are also promoted through newsletters and website for maximum exposure. They remain in our archive and articles are searchable forever.

Our roundtables bring together industry professionals in vivid and informative exchanges. The setup is designed to give unique insights into specific topics from various different, and sometimes conflicting, angles – allowing for the expression of different opinions and approaches.

The group typically consists of a mix of representatives from both the allocator and asset manager side. The size of the group and the chosen format, which combines a casual lunch followed by a concentrated work session, gives an excellent opportunity to network and get to know participants and the organisations they represent in both a more personal and professional manner.

The Roundtable discussion is hosted behind closed doors, without an audience. All participants are involved in the same discussion, which is moderated. The primary goal of the round table is to entice participants to share their views and gain insight from their peers in a relaxed and informal setting. A transcript of the discussion is edited and presented in a dedicated publication.

The combination of a relatively small, intimate group of individuals exchanging views behind closed doors and
the following circulation of the summarised discussion to our entire audience combines the best of both worlds: professional and personal relationship building with broad communication and branding.

NordicInvestor produces tailored research reports for use by our clients in their market outreach and business development activities. By demonstrating a highly credible understanding of investors’ business concerns, our clients attract new business and deepen relationships with their current clients.

Our work with asset-management and professional-services firms typically includes collaboration on the research topic, quantitative survey research, and qualitative interviews with investment decision makers. We publish our results in cobranded research reports for our clients’ use and distribution across our platforms.

Recent studies have examined:

• – How Nordic Insurers are investing and allocating post-pandemic (2021)
  – Nordic ESG Report (2022)
  – Private & Alternative Credit (2022)