Media Kit

Media Kit 2023


NordicInvestor is a leading online media for institutional investors in the Nordics

We provide news, research, analysis and opinion on and for asset owners and allocators in the region.

NordicInvestor aims to deliver thought provoking and inspirational content to its readers through both original content as well as aggregated content from the worlds leading asset managers and industry insiders.

1. Audience

NordicInvestor caters to institutional investors in the Nordics defined as;

Public Pension Funds
Private and Corporate Pension Funds
Life and Non-Life Insurers
Wealth Managers
Family Offices
Foundations and Endowments

We also have a substantial readership in the whole sale/distribution market reaching fund selection teams in most major Nordic distribution and unit-linked platforms.

With NordicInvestor you reach over 300 top decision makers in over 100 Nordic institutions

2. Audience Breakdown

With NordicInvestor you reach a Pan-Nordic audience. Our readership roughly represents the true distribution of Nordic asset owners per country although with a tilt toward Sweden, Denmark and Finland.

Readership per Country in %

With NordicInvestor, you reach over 100 Nordic institutions with a minimum of EUR 1 billion in assets under management.

Many of these asset owners fall into more than one category as most larger institutions in the region offer several types of services and manage a wide range of portfolios for different types of clients.

For these purposes we have divided the numbers to fairly represent the different type of investors they represent i.e institutional and wholesale/distribution.

Number of Asset Owners by Investor Type

We define decision makers as anyone in an organisation with some form of responsibility for externally managed portfolios.

Apart from the obvious roles of the Fund/Manager selection teams, this also includes C-level executives such as CIOs, Strategists and Heads of Asset Allocation as well as Portfolio Managers who manage both internally as well as externally managed portfolios.

We also include ESG teams within the organisations as these have an increasing importance in setting policy for investment practices and selection criteria.

Decision Makers by Investment Area

3. Reach

Our monthly newsletter “The Nordic Brief” reaches a total audience of over 3.000 investment professionals.

Since inception in 2018 and measured across 40+ issues we have:

  • – 40 % opening rate
  • – 17 % click through rate


NordicInvestor attracts 2,500 unique monthly users who generate 10,000 page views per month.

A sponsored article will be read by almost 700 people over a year.

80 % of traffic comes from desktop devices, yet the website is fully responsive to mobile devices.

4. "The Nordic Brief" - Our monthly newsletter

The NordicInvestor monthly brief is a direct channel to the top decision makers in the Nordic investment community.

Every month we commission top class writers and industry insiders to examine the pressing issues of the day and take the pulse of the Nordic investment community.

The brief is comprised of selected articles touching on a broad range of areas;

  • – Asset allocation
    – Equity Strategies
    – Fixed Income and Credit Strategies
  • – Private Assets
    – Liquid Alternatives and Hedge Funds
    – Real Assets
    – ETFs and indicies
    – ESG

Rates Online

Banner ads

Nordic investor offers banner opportunities both on the website as well as in the monthly brief. For full flexibility, all formats and campaigns are done on a case by case basis with the client.

Cost: Please contact us for details

Sponsored Content

Through a collaborative effort we offer you the opportunity to showcase thought leadership, your investment capabilities and expertise through original articles.

Together with our editorial team we help you create engaging and thought provoking content that supports your brand ́s story.

All sponsored articles are fully integrated into both website and newsletters and matches the editorial editorial content in form. While all sponsored articles are marked for full disclosure, our editorial team is committed to telling your story as well as we tell our own – helping to build new relationships between your brand and our readers.

Cost: EUR 4.500 (+VAT if applicable)

5. Special Reports

Some topics deserve to be dealt with in more depth. This could be because they are “hot”, trending and in high demand or overlooked by the market. This is where our Special Reports fit in.

topic from various angles and viewpoints. The extensive content allows to span the entire range from drawing the big picture of the subject, point out specifics and also look into some niches within the niche. The reports are a balanced mix of our own editorial research, opinion pieces, interviews with Nordic allocators and also allows to bring views and voices of leading fund managers in their own words.

Through a new publishing format we collect around 10 articles in a very accessible and easy to digest format that also encourages wide circulation.

The reports are published and distributed to our entire distribution list as stand alone reports and are also promoted through newsletters and website for maximum exposure. They remain in our archive and articles are searchable forever.

Topics we want to cover in 2023 include:

– Private Assets

– Emerging Markets

– Impact Investing

  • – High Alpha Equity Strategies

6. NordicInvestor Roundtables

The NordicInvestor roundtables bring together industry professionals in vivid and informative exchanges. The setup is designed to give unique insights into specific topics from various different, and sometimes conflicting, angles – allowing for the expression of different opinions and approaches.

The group typically consists of a mix of representatives from both the allocator and asset manager side. The size of the group and the chosen format, which combines a casual lunch followed by a concentrated work session, gives an excellent opportunity to network and get to know participants and the organisations they represent in both a more personal and professional manner.

The Roundtable discussion is hosted behind closed doors, without an audience. All participants are involved in the same discussion, which is moderated. The primary goal of the round table is to entice participants to share their views and gain insight from their peers in a relaxed and informal setting. A transcript of the discussion is edited and presented in a dedicated publication.

The combination of a relatively small, intimate group of individuals exchanging views behind closed doors and
the following circulation of the summarised discussion
to our entire audience combines the best of both worlds: professional and personal relationship building with broad communication and branding.

What you receive:

– One participant in the roundtable Discussion
– Special publication dedicated to the roundtable published on NordicInvestor as well as standalone send-out  to entire distribution list
– Full-page advertisement in dedicated publication
– Full rights to use and distribute dedicated publication; Dedicated publication available in archives “forever”
– Company logo on front page and every page of dedicated publication (footer)
– Featured interview on NordicInvestor

Rates Roundtables

Cost of participating in the roundtable discussion and being featured in the final paper: EUR 5.000 (+VAT, if applicable) for Fund Managers. Investors participate free of charge.

7. Research Reports

NordicInvestor produces tailored research reports for use by our clients in their market outreach and business development activities. By demonstrating a highly credible understanding of investors’ business concerns, our clients attract new business and deepen relationships with their current clients.

Our work with asset-management and professional-services firms typically includes collaboration on the research topic, quantitative survey research, and qualitative interviews with investment decision makers. We publish our results in cobranded research reports for our clients’ use and distribution across our platforms.

Recent studies have examined:

  • Package includes:

  • – Exclusive or Co-sponsorship of Qualitative Survey
    – Delivery time 12-16 weeks
    – Questionnaire developed together with you
    – Open ended interviews with 12+ well-qualified investment decision makers
    – One cobranded research report of approximately 10 pages
    – Published and promoted through all NordicInvestor channels
    – Slide presentation of research results for your internal or external use
    – 2 live roundtables with participating investors to be held in the Nordics with minimum 4  participating investors in each respective round.


As each report is unique and tailored to the specific wishes of the client, pricing is set on a case-by-case basis. Please contact Jonas Wäingelin for additional information