Nordic Insights

Together, we cater to institutional investors in the Nordics defined as;

Public Pension Funds
Private and Corporate Pension Funds
Life and Non-Life Insurers
Banks
Wealth Managers
Family Offices
Foundations and Endowments

We also have a substantial readership in the whole sale/distribution market reaching fund selection teams in most major Nordic distribution and unit-linked platforms.

Together with us, you reach a Pan-Nordic audience. Our readership roughly represents the true distribution of Nordic asset owners per country although with a tilt toward Sweden, Denmark and Finland.

In aggregate, you reach over XXX Nordic institutions with more than EUR XX billion in assets under management.

Many of these asset owners fall into more than one category as most larger institutions in the region offer several types of services and manage a wide range of portfolios for different types of clients.

For these purposes we have divided the numbers to fairly represent the different type of investors they represent i.e institutional and wholesale/distribution.

We define decision makers as anyone in an organisation with some form of responsibility for externally managed portfolios.

Apart from the obvious roles of the Fund/Manager selection teams, this also includes C-level executives such as CIOs, Strategists and Heads of Asset Allocation as well as Portfolio Managers who manage both internally as well as externally managed portfolios.

We also include ESG teams within the organisations as these have an increasing importance in setting policy for investment practices and selection criteria.

Our custom research reports are used by our clients in their market outreach and business development activities. By demonstrating a highly credible understanding of investors’ business concerns, our clients attract new business and deepen relationships with their current clients.

Our work with asset-management and professional-services firms typically includes collaboration on the research topic, quantitative survey research, and qualitative interviews with investment decision makers across the Nordics.

We publish our results in a cobranded white paper for our internal clients’ use and distribution across our platforms. They remain in our archive and are searchable forever.

Some topics that have been covered by NordicInvestor in the past include:

– How Nordic Insurers are investing and allocating post-pandemic
– Nordic ESG Report
– Private & Alternative Credit

Through a collaborative effort we offer you the opportunity to showcase thought leadership, your investment capabilities and expertise through original articles.

Together with our editorial team we help you create engaging and thought provoking content that supports your brand ́s story.

All sponsored articles are fully integrated into both website and newsletters and matches the editorial editorial content in form. While all sponsored articles are marked for full disclosure, our editorial team is committed to telling your story as well as we tell our own – helping to build new relationships between your brand and our readers.

Our roundtables bring together industry professionals in vivid and informative exchanges. The setup is designed to give unique insights into specific topics from various different, and sometimes conflicting, angles – allowing for the expression of different opinions and approaches.

The group typically consists of a mix of representatives from both the allocator and asset manager side. The size of the group and the chosen format, which combines a casual lunch followed by a concentrated work session, gives an excellent opportunity to network and get to know participants and the organisations they represent in both a more personal and professional manner.

The Roundtable discussion is hosted behind closed doors, without an audience. All participants are involved in the same discussion, which is moderated. The primary goal of the round table is to entice participants to share their views and gain insight from their peers in a relaxed and informal setting. A summary of the discussion is edited and presented in a dedicated publication.

The combination of a relatively small, intimate group of individuals exchanging views behind closed doors and
the following circulation of the summarised discussion to our entire audience combines the best of both worlds: professional and personal relationship building with broad communication and branding.

Through a carefully tailored package, we now offer clients to participate in an annual program made to maximise their efforts in the Nordic Region.

The program is designed to allow you to build brand and show investment capabilities through continuous content campaigns and distribution across the year as a well as build closer relationships with potential clients through our custom research reports and the consequent roundtables.

The annual cost of participation is set at EUR 45.000 with House of Reach clients paying a reduced fee of EUR 30.000 in the first year